New committed and innovative clothing brand

Chanvre Marque

Why Hemp for this first Collection?

Considered one of the most environmentally friendly and responsible fibers in the world, hemp has many virtues for developing affordable and sustainable fashion. Its rapid and natural growth rate reduces the need for water by 80%, avoids the use of pesticides, and makes hemp an undeniable carbon well. Its management, distribution, and local storage minimize CO2 emissions.

Yesterday forgotten, today spearhead of a responsible economy for its many qualities, hemp intruded into many sectors of activity, fuel, cleaning products, insulation of the habitat, textile decoration and even skin care.

Certified Organic Cotton

The T-shirt from the 01.Origin collection is made of organic cotton certified Organic Content Standard. Environmental requirements are met (no pesticides and GMOs, reduced water consumption...) and transparency of the product is highlighted.

Digital Certificate

A new passive technology that brings many advantages to the textile industry. Already used by major luxury brands to fight counterfeiting, this label will inject a new wind for eco-responsible fashion.

How to get it ?

  • Enable NFC on your phone if needed.
  • Bring your phone closer to the black label with the logo at the bottom right of your t-shirt (Where the NFC is captured depends on the brand of the phone. Example: APPLE at the top next to the lens, SAMSUNG at the center, etc.)
  • You will be automatically redirected to the customer experience.

It’s up to you !

Smart Label

Enriched experience with many benefits


Verify the authenticity of your product: by registering your t-shirt on our platform, a unique number is generated.

Client Experience

Enjoy a real augmented reality experience.

Second Hand

Provide a guarantee of the product and transparency on its provenance on the different stages of the product (production, customer…)

Facilitate recycling

Permanently identify the origin of the product and its production.

Second product life & Recycling

Different options are available to you to give your product a second life:

  • Give it or resell it on second-hand platforms (optimization of traceability through digital certificate)
  • If your product is used, you can drop it off at a collection point for recycling, proposed by the eco-organization Re-Fashion :


“Combining fashion and passive technology within a virtuous garment, in a company in Mission which develops low-carbon collections in France: if Wavi adds the keywords slowfashion, it is indeed actions and not a marketing speech Alicia and Loris, brother and sister, have created a brand of smart clothing tracked using NFC (Near Field Communication) tags to optimize the maintenance, traceability and recyclability of products. The first piece is an oversized hemp and cotton T-shirt, entirely designed in France, pilot of a future wardrobe full of essentials.”